Changes to the City’s Landscape Maintenance Districts and how they could impact YOU

Driving along Espola Road over the last few years, have you grown dismayed at the deterioration of the landscaping along the road, as well as other key roads (known as Landscape Maintenance Districts) in the community? The City is proposing to increase taxes with the promise of updated landscaping in these areas. 

Per our request, the City has provided the following update on its plan for improving services in these areas (we have bolded some text for emphasis):

A Landscape Maintenance District, or LMD, is an area identified to provide benefitting property owners the option to pay for enhanced landscaping and other improvements, and services beyond those generally provided by the City. There are ten LMDs in Poway. The LMDs were formed in the 1980s when many of Poway’s neighborhoods were first being developed. They cover the cost of contract labor for tree trimming, gardening, litter control, weed abatement and other upkeep and general maintenance (above baseline services provided by the City), as well as costs for water and electricity. LMDs are funded through an assessment on annual property tax bills. The assessment rates, which can vary by zones and LMDs, have remained unchanged for decades. Unfortunately, the funds being collected through the assessment are no longer sufficient to adequately maintain some of the City’s LMDs.

The City is addressing two LMDs this year: 83-1 and 86-1. 

  • LMD 83-1 encompasses the Arbolitos, Twin Peak/Kindercare, Kent eld Estates, Diroma Estates, Kent Hill, Country Creek, Rio Court, Park Village, Midland Estates, and Poway 16 neighborhoods/ subdivisions.
  • LMD 86-1 includes Bridlewood, Old Coach, Piedmont Park, Stone Canyon Ranch, The Grove and Vision, Huntington Gate, Serenata and Green Valley Estates.

The City has taken short-term measures to reduce landscape services and watering schedules to minimize costs in each LMD. Over time, natural deterioration has affected irrigation systems, trees, plants and other landscape features. As the City plans for the long-term, it will invite property owners within each LMD to meetings to discuss how the funding shortfall and maintenance needs can be addressed. The LMD funding shortfalls leave the City and affected property owners with two options. The first option is to further reduce the maintenance services provided so that expenses are in line with revenues. While this is possible, the City is concerned about the poor appearance that will result from further reducing maintenance services. The second option is for property owners to approve a new re-engineered LMD (referred to as 18-1 and 18-2 respectively) with revised assessments, including an annual index (CPI) to ensure that future assessments keep pace with inflationary cost adjustments.


The City held informational meetings with LMD 83-1 owners in November. Staff will invite LMD 86-1 property owners to participate in informational meetings in January. These informational meetings precede a ballot that will be mailed in March 2018 with options for the future upkeep of landscaping along main roads, neighborhood entryways and common areas within each LMD. Ballots will include an option to vote to increase the assessment rate, which will include an annual CPI index, to restore and improve service levels and reinvest in landscaping and maintenance. The outcome will be determined by the majority of the ballots received.

For more information, including an interactive map with proposed assessments for LMD 83-1 and 86-1 (newly reengineered as LMD 18-1 and 18-2 respectively), visit the City’s website at

A Future Together Without StoneRidge

President's Message Winter 2018

With the “No” vote outcome of the Measure A/StoneRidge special election last November, and the club’s permanent closing, many important questions remain and new ones arise. As we have done since 1960 with many issues facing north Poway, the GVCA will continue to serve as a watchdog, provide factual information, and be an advocate for our members and the community.

  • Moving forward, here is what we know about the property based on input from the City and property owner:
  • The club is permanently closed and irrigation has ceased; the owner has no intention of reopening the facilities.
  • The perimeter of the property has been fenced off.
  • Maintenance of the property’s landscaping will include only required fire management maintenance per city code.
  • The property is not for sale; the owner will consider any plan put forth by the community that is supported by the entire community.

We would like to thank our members and north Poway residents who contacted us before and during the Measure A campaign. Your input is important to our board as we consider critical issues such as this.

As time continues to pass, we encourage residents to move beyond the divisiveness that arose from Measure A so that someday this 117-acre property can once again be a centerpiece of our community. 

Steven Stone
President, GVCA

Big Decisions Impacting North Poway

President's Message Winter 2017


Redevelopment plans are under serious consideration for StoneRidge Country Club and golf course. Over the last six months, Poway Open Space, Inc., a non-profit group formed by club members to preserve the golf course at StoneRidge, has been meeting with representatives of property owner, Michael Schlesinger, to reach an accord on potential redevelopment plans. On November 2, the Board of Poway Open Space met with a representative of Roni Hicks, Schlesinger’s consulting firm, and developer Cal Atlantic, to review the owner’s proposal that resulted from the planning group’s efforts. The Poway Open Space Board unanimously voted to endorse and actively support the StoneRidge Redevelopment plan and affirming Prop FF vote that:

  • Limits residential development to less than 15 acres (12%) 
  • Delivers no less than an 18-hole par 70 course 
  • Designs and constructs a brand new clubhouse for members and the community 
  • Provides that the residential development be limited to 12 units per acre 
  • Caps residential unit count (no more than 180 units) 
  • Restricts residential development to an age qualified 55+ community (no impact on schools and reduced traffic impact) 
  • Models development after Auberge in Del Sur by CalAtlantic 
  • Limits height to no more than two stories 
  • Records a Conservation Easement on the 105-acre golf course to insure it is permanent open space 
  • Provides StoneRidge Golf Course is maintained in a first class standard throughout the City of Poway’s entitlement process 
  • Allows for complete community input and involvement in the entire process


CalAtlantic is in the process of creating a land use map and plan for community review and input at an open house to take place sometime in the next few weeks. If the owner and developer decide to move forward this year, in accordance with the provisions of Prop FF, they will be required to gather signatures to place a measure on a special ballot to gain voter approval for a land use change that allows for housing.


Over the last 18 months, GVCA board members have met with the property owner, Roni Hicks representatives, the Poway Open Space group, as well as City Council members to gather information and provide preliminary input on potential redevelopment of this property. While we are encouraged by the level of cooperation between the property owner and lead stakeholder Poway Open Space, the GVCA will take a formal position when a land use map and plan have been made available.


Measure W - Maderas Hotel defeated

Last November, Poway voters rejected a measure sponsored by property owner/developer Sunroad Enterprises that would change the land use at Maderas Golf Club to allow for a 240-room hotel. The measure failed by a margin of 680 votes (51.46 - 48.54%). The GVCA took a position against this measure due to a lack of information, transparency and outreach to the community prior to being placed on the ballot. Regardless of how you voted on this issue, we thank you for taking the time to learn about the measure and how it could impact the area. 

If the developer decides to bring forward a measure again, we strongly urge Sunroad to develop a land use plan/map and engage the community early in the process so that voters have a clear and complete understanding of what the proposed development would entail. 

Measure W: Don’t be Fooled – VOTE NO ON W

Whenever something is labeled a “no brainer” it should set alarm bells off in your head.  The prospect of a 240-room hotel complex at Maderas Golf Club off of Espola Road is ringing like a 5-alarm fire drill.  But the developer of this proposed project, Sunroad Enterprises, is tone deaf. They failed to garner input from the community before slipping the ballot measure request onto City Council’s agenda just under the deadline for it to appear on the November ballot. 

No vetting by the community or council. No plan presented. (Drawings were later rendered in haste to tempt residents with eye candy.) Very few residents even knew the proposal was being brought before council.

The desperate flood of Yes on W postcards residents have received leading up to the election are disingenuous and transparently misleading. Emblazoned with buzzwords like “guarantee“…”good neighbor” …“quality of life” …”funding for parks, libraries and paramedics” … these campaign promises are empty and patronizing to Poway residents. 

Magical thinking
Some may like the idea of new tax revenue brought into the City on someone else’s shoulders (via a Transient Occupancy Tax paid by hotel guests). But where is this magical $1.5 million the developer keeps touting coming from? What is the formula? Is it based on near-complete occupancy of a 240-room resort?  It should be noted that the sprawling Rancho Bernardo Inn is 287 rooms. Neither Sunroad nor the community has any say in how tax revenue, which would go into the general fund, would be spent. 

No guarantees
If Measure W passes, the die is cast. The land would be approved for a hotel development up to 240-rooms for the current and future owner of the property. Critical decisions on location, square footage, height and more would be in the hands of city staff with approval by three members of a future city council.  

Skirting an updated Environmental Impact Report?
Council approved putting Measure W on the ballot based on a 26-year-old Environmental Impact Report. Key factors such as density, traffic, water, and fire safety have changed significantly since the 1980 report. The developer will do whatever it can to limit the extent of any new EIR that would be required by the city.

Questionable history
Sunroad is a developer with storied and questionable business practices, including having to remove the top two floors of an overbuilt office building near Montgomery Field and a pay-to-play scheme with the City of San Diego

GVCA has your best interests
The GVCA has been a watchdog for the quality of life in Poway since 1960. We keep an eye on issues such as water rates, inappropriate variances, fiscal responsibility, as well as support of local youth activities and events. 

Vote NO on W

We know Poway residents are smarter than the developer gives us credit for. Demand honesty, more information and transparency at the ballot by voting NO on W.

Be sure to read our arguments against Measure W in your voter guide.

Vote No: Measure W Maderas Hotel

When the idea of allowing a 240-room hotel development at Maderas Golf Club (Measure “W” on the November ballot) first surfaced in the public arena this summer, it elicited a variety of reactions from residents: curiosity, excitement, skepticism, opposition. Before taking a position on this potential land use change and major development, the GVCA board did its homework.

Upon learning that a land use request and ballot measure would go before a vote of City Council on July 19th, the GVCA had a mere two weeks to research the facts. In that time, we:

  • Obtained public records from the City Clerk’s office related to the land use request, including the Original Specific Plan, the Amended Specific Plan, and a recent traffic study
  • Conducted an email poll to gauge support or opposition of the proposal
  • Met with a representative from Sunroad Enterprises, the property owner and developer
  • Contacted City Council members


What we learned (and didn’t learn) left us with more questions than answers. Because the GVCA had serious concerns about the size of the development (akin to the 287-room Rancho Bernardo Inn), the potential impact (traffic, fire safety, water usage, noise, visual), and the hasty process by which the measure was brought to Council, with little to no information or input from the community, we cautioned Council against approving the applicant’s request. 


With the exception of Councilman Dave Grosch, City Council approved the proposal without questioning the 26-year-old Environmental Impact Report, the appropriateness of a 240-room resort, the validity of a promised $1.5 mil in hotel tax revenue, or preliminary support from the community, 

A development of this magnitude and potential impact, demands proper vetting by the City Staff and City Council on behalf of the residents of Poway before reaching the ballot, not a rubber stamp of a vague and open-ended ballot measure which simply states:

Do you approve Specific Plan Amendment 16- 002 as adopted by the Poway City Council to amend the Old Coach Golf Estates Specific Plan, to allow development of a hotel with up to 240 rooms on the existing Maderas Golf Course site located at 17750 Old Coach Road?

Voters need a clearer understanding of what it is they are voting on and the impact their decision could have. It should be noted that a hotel was not approved in the Original Specific Plan due to community concerns. 


Without additional parameters on the land use (i.e. height limit, square footage, etc.) spelled out on the ballot, these key decisions will be left up to approval by a future City Council if the measure passes. The promise of community workshops cannot ease serious concerns about the recent disconnect in communication between Staff, Council and the community on major projects and developments.


The GVCA is fully supportive of a thriving economic environment in Poway. We are active members of the Poway Chamber of Commerce and its Board of Directors, and proud supporters of Poway OnStage performances at the Poway Performing Arts Center. In order for a major hotel development in Poway to be a win-win for everyone involved, we need to get it right BEFORE it reaches the ballot. Measures such as this require more information, honesty and transparency. Voters should demand it by voting NO on W.


Candidate Responses to GVCA's Questions


As the November election nears, one of the roles the GVCA has traditionally taken is to inform the community about the candidates who are seeking local office for Poway City Council and Poway Unified School District.  As such, we asked the candidates questions relevant to the concerns of our community. 

Presented below are the candidates' verbatim responses.

Future 240-room hotel at Maderas Golf Club now in voters' hands

At the July 19, 2016 City Council meeting, council members laid the groundwork for a large hotel development at Maderas Golf Club, voting 4-1 to approve a request by the club owner to modify their specific plan to include a 240-room hotel (Councilman Grosch opposed), and approved the measure that will be placed on the November election ballot. The application was brought to the City with short notice in order to meet the deadline to appear on the election ballot. 

Council also approved an addendum to the 1990 Environmental Impact Report (EIR) stating that there is no new information of substantial importance which would result in new significant or substantially increased adverse impacts as a result of the development of a 240-room hotel.  

The GVCA asked Council to reduce the number of rooms and include basic project parameters (i.e, square footage, size and mass) in the language of the ballot measure. Our request was denied with a unanimous vote. Neighbors also addressed Council with concerns about relying on a 26-year-old EIR, increased noise, lack of wildfire escape routes, and traffic/safety issues resulting from a 240-room hotel in this otherwise quiet rural setting.

The GVCA recognizes the economic importance to the City which is expecting to receive $1.5 million per year of hotel tax revenue from this development and the desire to keep Maderas as one of the top golf courses in the country. However, we are disappointed that Council chose not to include additional project information about the location, size and scale of the development in the ballot measure so that voters have a better understanding of what they are being asked to consider at the November 8th election. 

Maderas Golf Club asking City Council for a land use change allowing a Hotel

The Maderas Golf Club opened in Poway's Old Coach area in 2001. Aidan Bradley

The Maderas Golf Club opened in Poway's Old Coach area in 2001. Aidan Bradley

As reported by Steve Dreyer of the Pomerado News "The owners of the Maderas Golf Club will be asking the Poway City Council to place on the November ballot a measure that, if passed, would clear the way for them to propose a hotel on the Old Coach Road property.

Bob Manis, the city’s development services director, said that Sunroad Enterprises is interested in building a hotel of up to 240 rooms but that the specific plan covering the Old Coach area would first need to be amended to allow the use. That would require a citywide vote under Proposition FF. The specific plan covers land uses within the two Old Coach luxury residential developments and the golf course.

If the measure passes, Sunroad would then be able to proceed with proposing what Manis called a “boutique hotel/resort.” The plans would be subject to a thorough City Council review, including public hearings, he said.

The matter is scheduled for the council’s next meeting, at 7 p.m. Tuesday, July 19, 2016."

Informational Meeting about StoneRidge Country Club

June 5th at 4:00 pm
StoneRidge Country Club

As you may have heard recently, the owner of StoneRidge Country Club has determined that retaining a membership-based course and its clubhouse amenities are no longer viable operations as currently structured. To explore its options for the site, the property owner has hired local consultants to conduct one-on-one ascertainment research among Poway residents living directly adjacent to the StoneRidge golf course, as well as representatives of adjacent homeowners associations, the GVCA, and those who have purchased golf club, tennis club or social memberships.

In light of this activity, members of the StoneRidge Men’s Golf Club have organized a committee to explore ways to keep the property as a golf course/club. You are invited to attend an informational meeting led by this group to learn more about their efforts. The meeting will be held on Sunday, June 5th, 4:00 p.m., at StoneRidge Country Club.

For more information, email: